What this position is about?

The primary objective of the position is to enhance JTI Korea's engagement with trade partners in order to strengthen the business partnership and drive retailers' affinity for JTI brands. The Trade Marketing Associate will support the development of trade engagement programs based on understanding and insight of the retailer mindset. The scope includes (but is not limited to) development, planning, implementation, monitoring and performance measurement of the trade programs. The incumbent will be reporting to the Consumer & Trade Activation manager, and he/she will closely work with other Marketing & Sales teams.

 What will you do?

• Understand FMCG retailers and the retail environment
  • Understand trade needs across all levels in the outlet (Owner, decision maker, manager and shopper facing staff)
  • Understand retail business to develop trade related insights (e.g. current issues in retail industry, new tools/trend, new regulation, other outlet's success case etc)
• Trade engagement program development
  • Develop appropriate programs to drive relationship with retailers and enhance affinity for JTI brands.  
  • Develop, produce and distribute all required materials for trade engagement initiatives in conjunction with brand activation team and relevant functions
• Trade Engagement Measurement
  • Define evaluation metrics (short/long term KPIs) for trade engagement activities
    •    Short term KPI: Program effectiveness & ROI
    •    Mid/Long term KPI: Trade funnel to measure progress and adjust strategy when required
  • Regularly evaluate trade programs effectiveness : Short term KPI - quarterly, Trade funnel - yearly
• Project management 
  • Manages all internal administrative and approval processes related to the role & initiatives.
  • Responsible for managing all processes related to the function budget and for maintaining the budget account. 
  • Work closely with all internal stakeholders to maximize seamless collaboration, reduce duplication of work and create synergy

 
Who are we looking for?

• Minimum 2 years experience in FMCG trade marketing
• Experience in B2B promotion is a big advantage 
• Understanding and experience in CRM applicable to both of OFF LINE & ON LINE channels preferred
• High standard of university degree (required), major in Business, Marketing or other relevant discipline preferred
• Excellent written and spoken English and native Korean proficiency
• Excellent knowledge of MS office (Word, Excel, PowerPoint)
• Strong business acumen and strategic understanding of Sales and Trade Marketing in FMCG / Retail or equivalent industry
• Creative yet analytical & practical thinking with result driven attitude
• Excellent organizational skills with strong problem solving ability
• Ability to establish rapport, credibility, and positive working relationship at all organizational levels and with team members
• Excellent time management skills